As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will release AdView to help brands monitor and track ...

As we speak, the IAB, ANA, and 4A’s are deliberating on a standard ad metric that could change the very nature of how digital advertising is bought, sold and measured. It’s all about viewable ...

“We take viewability extremely serious at Accuen as we know that this is an area of ongoing concern for video advertisers and we are proud of our industry leading viewability rates in digital display, ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...

SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » Types of Impression Chat with SearchBot One of the easiest things to trip up on in digital marketing is the word “Impression” because it can ...