CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

Viewers of last April 25's episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they did not know was that ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...

content owners can monetize catalogs as easily as selling 30‑second spots. LOS ANGELES, Oct. 30, 2025 /PRNewswire/ -- Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, ...

MELVILLE, N.Y. – Phase 3 Productions, one of the Caribbean’s largest production companies, has pegged ChyronHego’s Virtual Placement to enhance live broadcasts of football matches for the Red Stripe ...

Announced at this month's NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV ...