With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities. So says ...

This is what Heather Lavoie, president and CEO of Geneia, a population health analytics company, has been hearing from providers: The unprecedented drop in service volume during the pandemic has led ...

My previous column looked at actionable analytics and six questions that chief marketers can ask to ensure that they develop meaningful insights with their analytics program and implement those ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Many companies with complex supply chains are co-developing specialized analytics systems with providers that allow them to adapt quickly to dynamic market ...