With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

THE BIGGEST worry in Silicon Valley is that the artificial-intelligence boom turns out to be a bubble. Yet beneath the ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

PropellerAds has expanded its internal reporting and documentation processes. These disclosures are designed to show ...