Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

Snowflake and Salesforce initiated the Open Semantic Interchange project in collaboration with industry partners to solve the problem of the fragmentation of enterprise system data definitions. There ...

Large language models (LLMs) by themselves are less than meets the eye; the moniker “stochastic parrots” isn’t wrong. Connect LLMs to specific data for retrieval-augmented generation (RAG) and you get ...