(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Nowadays there are plenty of products to help you get whiter teeth, including teeth whitening kits, ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Does your smile need a little extra sparkle — or are your pearly whites more like off-white? It might be time for an at-home teeth whitening product. Whether it's genetics, the use of tobacco products ...

The seemingly simple process of whitening your teeth is rarely ever easy. Brightening kits don’t always work, and they’re tedious beyond belief. Further, dental insurance doesn’t cover cosmetic ...

Want whiter teeth? See dentist-approved whitening toothpastes and tips for a brighter smile. Understand what really works for stain removal. So this is where whitening toothpaste comes into play. They ...