"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

Dear Action Line: Our church got calls from a yellow pages outfit on the "oral contract" we had with them. This was the first we heard of this company or its ads. We are a small church and hung up.

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

The Yellow Pages has revived its most famous character for the digital age, with DJ Day V Lately taking the place of fly-fishing author J R Hartley. Nearly 30 years on since the original ad in which ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...

A for-profit attorney referral service whose Yellow Pages advertisement has incited bar leaders' wrath is the apparent subject of an advisory opinion of the Connecticut Bar Association's Committee on ...