This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.
RESTON, Va., Sept. 28, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to share that Chief Commercial ...
Media evaluation and planning firm Comscore has launched new audience engagement features for television within its Comscore ...
According to Comscore data, 45% of adults surveyed between the ages 25 and 34 listen to podcasts weekly**, highlighting the medium’s deep engagement with a key demographic and the opportunity for ...
Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...
RESTON, Va.—In a major shift in how local stations measure and sell local advertising, Comscore has announced that NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore ...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, ...
NEW YORK—Comcast Advertising and Comscore have announced a deal that will allow Comscore users to access enhanced cross-platform signal validation using Comcast Advertising’s Signal Authentication ...
TV News Check on MSN
Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV
Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...
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