As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...

Mobile devices have become indispensable in hospital workflows, making well-designed security strategies essential.

Trust isn’t lost because patients and HCPs don’t understand science. It’s lost when our behavior doesn’t match our claims, and when our content feels engineered rather than earned.

In the pharmaceutical space, AI isn’t just impacting the clinical trial process. It’s also impacting HCP marketing—how pharmaceutical products reach healthcare professionals. We’re already seeing some ...

Docquity, a leading health tech company in Asia, today announced the launch of Docquity Engage™, an AI and Insights-powered ...