KFC’s parent company in China reported aggressive growth in its digital loyalty programs, exceeding 590 million members – ...

Starbucks is bringing back its tiered loyalty program.

Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far ...

Discounting has intuitive appeal. In a crowded market with shrinking discretionary budgets, deals cut through the noise.

For companies, the choice is simple: Either rebuild trust or lose talent. Loyalty cannot be demanded, but must be earned ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives ...

Airline loyalty programs can still bring huge perks to frequent flyers.

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While they may look like a tool for reinforcing customer's connection to their banks, loyalty coalitions present serious ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android?

Sridhar Vembu was responding to a remark by an entrepreneur, who had suggested that Indians are not “naturally smart” but are ...