Patrón's newest premium tequila may also be its most old-fashioned. Visitors to the brand's distillery in Jalisco, Mexico, have long heard how its core line of tequilas is a blend of two different ...

The spirit brand is the official partner of music's biggest night.

A 2-year-old Jack Russell Terrier has captured the hearts of Ukrainians as he sniffs out mines and other unexploded weapons left behind by Russian soldiers. Patron, who was professionally trained by ...

It’s not easy to get to where they make Patrón tequila. The Hacienda — a sprawling campus of Spanish colonial buildings encompassing the distillery, bottling plant and world headquarters of this ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. If you start noticing billboards covered in black bars or radio ads ...

PATRÓN Extra Añejo 10 Años, the latest from PATRÓN, is a product that is quite literally a decade in the making. A limited-edition release from the Jalisco, Mexico-based brand, PATRÓN Extra Añejo 10 ...

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...