For a primer on consciousness and the brain, click here. When students first learn about Pavlov's dogs—dogs that learned to salivate to the sound of a bell (the "conditioned stimulus") when the bell ...

The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...

A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...

Eyeblink conditioning is a type of classical conditioning in which rabbits are trained to relate a conditioned stimulus (e.g., a light or tone) with an unconditioned stimulus (e.g., a puff of air to ...