Ginni Saraswati is the founder and CEO of Ginni Media, cofounder of The Podcast Accelerator and host of The Ginni Show. Promoting and scaling are all part of beginning a successful business venture.

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. Memory is a tricky thing.

Ginni Saraswati is the founder and CEO of Ginni Media, Co-Founder of The Podcast Accelerator, and an award-winning journalist. I discovered the power of podcasting somewhat by accident. After 10 years ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

A microphone, a pair of headphones, and that's it to start a podcast? No, apparently, to record a good podcast, you need a little bit more than that. In this article, you will find out which apps will ...

Whether it’s potential customers or future employees, people look at more than just your website to see if they want to work with your company. They’ll do an online search, check out your social media ...

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

It’s been clear for some time that YouTube has its sights set on podcasts, and the company is taking a considerable step in that direction, as a new test offers a soft launch for a suite of podcasting ...