Sometime shortly after December 25 when the whirlwind of 2008 is in the books, retailers will need to face the reality of recovery. They will need new strategies for the aftermath of promotions, ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have ...