The goal of any business is to grow and last in time. This implies a steady customer growth and above all keeping that customer for many years. A professional logo can help achieve these goals and ...

Bias exists everywhere in design, from the Eurocentric standards of what we label “good design” to the oft-prejudiced code hiding just beneath the surface of a website. But is it even possible to ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Graphic designers the world over probably groaned at the news that First Lady of the United States Melania Trump designed the logo for her new “Be Best” initiative, which New York Times journalist ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

Microsoft Word may not be known for its graphic design capabilities, but Word 2010 offers some versatile and effective tools and features to use with both text and images. Use these tools to design a ...

It might seem a little ridiculous to be planning for a sporting event that’s supposed to take place nearly a decade from now, but the Olympics have always required many years of preparation. And even ...

Brand New, hands-down the most influential and well-read blog on branding design, has just concluded its reader survey, which sought to find the best- and worst-designed logos of 2009. The worst: ...