Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are ...

Running out of keyword ideas? Here are eight places where you can find fresh and novel keywords to improve your organic search rankings. I know the feeling. You dig deeper and deeper into your keyword ...

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. We know that in search, not all things are created equal. Not ...

Why do local keywords matter? A core task of doing SEO for local businesses involves identifying the search terms people use when they turn to the web with a local search intent, meaning that they are ...

Keyword discovery is a huge component of pay-per-click (PPC) advertising. You need to find relevant keyword opportunities so you can create topical ad groups, text ads, and landing pages, and then bid ...