"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care is always ten steps ahead of Western beauty trends. So much of what ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I love a Korean face mask. Any K-Beauty mask, really: hydrating, overnight, wrap, clay, sheet, ...

As a full-time busy person, the concept of a 12- or even 10-step skin-care routine is daunting to me. Most nights, even five steps is pushing it after the necessary cardio and cooking and cleaning.

Next to Korean serums and milky toners, Korean face masks are arguably the most spoken about skincare category when it comes to K-Beauty. Often, it is the sheet masks that are closely associated with ...

“Every time we go to Korea – and we go every couple of months – we are just blown away by all the products,” said Christine Chang, co-founder of natural Korean beauty site Glow Recipe. “There is just ...

Even if you know nothing else about Korean beauty trends, you've probably at least heard of sheet masks. If you haven't, then let me be the first to tell you that there are tons of benefits of using ...

WITH SALES PROJECTED to hit $12.7 billion by 2022 (according to market research provider Euromonitor International) and a vast global social-media footprint, the South Korean beauty industry is ...