Getting leads for new business is one of the essential tasks for any travel advisor, and one of the new training sessions at this year's Cruise360 conference offered a template for creating ...

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit ...

In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can ...

There is a ton of buzz circulating around different marketing channels. People discuss which are the most effective, the cheapest and which you can scale the quickest and so forth. In tandem with ...

Many websites do a horrible job of capturing leads. Businesses think that slapping a "Contact Us" or "Sign Up for Our Newsletter" Web form on the homepage of a website is compelling enough to get ...