BMW’s AREA M replaces the M Driving Experience name and broadens the program with new locations, new events, and a unified booking platform. BMW rebrands its M Driving Experience to AREA M, expanding ...
Design by Kat Callahan. Buy this photo. The University Insider is The Daily’s first faculty and staff-oriented newsletter. This weekly newsletter will give U-M faculty and staff the ability to see the ...
BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a more international focus, a new hub location, and a wider set of events ...
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