Nestlé, a global powerhouse with iconic brands in coffee, confectionery, dairy and pet care, has quietly built one of the most formidable private label portfolios in the world. Cereals and breakfast ...
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...
France’s grocery retail market is witnessing a private-label renaissance. Carrefour, E.Leclerc, Intermarché and Auchan are redefining the role of store brands in an environment shaped by cautious ...
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