Reading Time: 3 minutesStarbucks is dramatically reshaping its Rewards loyalty program starting March 10, 2026 — with new perks, status tiers and ways to earn and spend Stars. The changes aim to give ...

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...

United Airlines is shaking up its MileagePlus rewards program in a move that benefits credit card holders and leaves other travelers earning fewer miles. The Chicago-based carrier announced Thursday ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Ever-popular sub shop Jimmy John’s has decided to switch up its rewards system, and not a minute too soon for most fans of the chain. The key difference this time? Jimmy John’s rewards that people ...