When a playwright starts working on their play, they might not think about the format first. But once inspiration strikes, the structure of their script is what brings their vision to life on stage.

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

So you’ve got a fantastic idea for a screenplay and are anxious to start creating it. You know the premise, the conflict, the stakes, the twists—pretty much everything you need to start writing, right ...