A new case study shows how a revenue-focused paid media strategy turned a channel Toggl was ready to cut into one it ...

Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior, ...

Brands are seeing a 20% better return on ads they buy on women's sports compared with non-sports broadcast and cable TV ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV NEW YORK and AUSTIN, Texas, March 25, 2026 (GLOBE NEWSWIRE)-- Atmosphere TV, the leading ...

Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank ...

When you think of a fight between an animal and a human in ancient Roman sports, the mental image is usually of a big man vs.

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

Television continues to play a dominant role in shaping consumer awareness and purchase decisions, according to a new study commissioned by the Television Bureau of Advertising (TVB). The group’s 2026 ...