In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

We recruited one of the leading K-drama actresses and we paired her with one of the most promising Bollywood actors and ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...