Why PPC teams are becoming data teams

Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
PsyPost

Correlation vs causation: what they mean and why the difference matters

Stop falling for misleading headlines. Understand the difference between correlation and causation, and learn how researchers prove real scientific facts.

Gonzaga-Saint Mary’s was college hoops’ best new rivalry. Conference realignment might take it away

The Zags and Gaels have met for the conference championship 15 times since 2004, but Gonzaga is headed to the Pac-12 after ...

I tested GPT-5.4, and the answers were really good - just not always what I asked

Here's where GPT-5.4 Thinking begins to really shine. When I asked GPT-5.2, "Do you think social media has improved or worsened communication in society?" I got back a two-line answer. Both thoughts ...
Slator

New Benchmark Tests AI Detection Across Languages and Translation

New benchmark tests how AI detection models perform across languages and multilingual content transformations such as ...