Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon DSP is ideal for spot campaigns, pilot programs, or testing ahead of ...

Off-site programmatic advertising - targeted digital ads placed across the open web and digital screens outside any ...

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating ...

Genius Sports (NYSE:GENI) used its NewFronts Week presentation to outline a new approach to sports advertising built around real-time data, fan intelligence, and programmatic activation. Executives ...

Vereigen Media, a leading B2B demand generation and data-driven marketing company, today announced the launch of its unified ...

Ad views growth on CTV: Ad views continue to grow in the US and Europe, with Europe maintaining double-digit growth (+23%) ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...