Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Scarlett Howard currently has funding from the Australian Research Council and the Hermon Slade Foundation. Adrian Dyer receives funding from the Australian Research Council, the Alexander von ...

Chinese AI startup DeepSeek has released two powerful new AI models that the company claims match or exceed the capabilities of OpenAI's GPT-5 and Google's Gemini-3.0-Pro — a development that could ...

A few days ago, Google finally explained why its best AI image generation model is called Nano Banana, confirming speculation that the moniker was just a placeholder that stuck after the model went ...

Job interviews are a two-way street; candidates must actively evaluate potential employers by gathering data on their internal operations and culture. Key indicators like a company's communication ...

A man in a winter hat and wearing blue plastic gloves holds a plastic sample cup and pointed tool near a shelf-like fungus growing on the side of a mossy tree in a forest. A researcher collecting ...

Communication models are frameworks that explain the process of communication according to various simplified models that make the multifaceted nature of communication tangible and understandable. One ...

Tesla is recalling approximately 13,000 recent Model 3 and Model Y vehicles built earlier this year due to a battery pack defect that can result in power loss. In August, Tesla started getting reports ...

Culture is one of the most talked-about priorities in leadership, yet one of the least consistently understood. Executives routinely declare it is a strategic imperative. They launch values campaigns, ...

Abstract: Semantic communication is a promising technology for next-generation wireless networks. However, the out-of-distribution (OOD) problem, where a pre-trained machine learning (ML) model is ...

Singapore-based AI startup Sapient Intelligence has developed a new AI architecture that can match, and in some cases vastly outperform, large language models (LLMs) on complex reasoning tasks, all ...