Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...

Lego's Chief Product and Marketing officer announces the Lego Smart Brick at CES 2026. (Nathan Ingraham for Engadget) The Lego Group is set to host its very first press conference at CES 2026 later ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker at this year's Consumer Electronics Show in Las ...

Lego's new Ninjago Legacy 15th Anniversary building sets are selling out fast at major retailers. Launched January 1 alongside a bunch of other Lego Ninjago playsets, the trio of commemorative models ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...