Startup Analyst by Sadab on Instagram: "ROCE (Return on Capital Employed) shows how efficiently a company uses the money invested in it. If you invest ₹50 lakh and generate ₹30 lakh in profit, your ROCE is 60%. Higher ROCE means better capital efficiency — the business is squeezing more output from every rupee invested. That’s why ROCE is one of the most important metrics investors look Keywords: ROCE explained, return on capital employed, business efficiency metric, financial ratios, startup fi