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If you run $1,000 on ads: - Option 1: 30 customers, total sales = $1,200 - Option 2: 15 customers, total sales = $2,000 Be honest — which one sounds better? If you said Option 2, congrats 😉 Most advertisers focus only on getting more buyers. Pero kami, we shifted the strategy: we helped Meta learn who spends more per order. How we did it: ✅ Synced Pancake’s order value data to Meta through CAPI ✅ Optimized campaigns based on purchase value instead of message count ✅ Highlighted premium products
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