The astonishing psychology of menu design
The astonishing psychology of menu design
Dec 8, 2015
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This lesson is all about designing a menu that literally sells itself. Not because you’re yelling, or because you’re pushing, but because your layout, pricing and structure , guide customers toward what makes you the most profit. A well designed menu is the cheat code. Most vendors never learn. how it works. First. Pricing psychology. People don’t buy the cheapest or the most expensive. They buy the item that feels like the “SMART CHOICE.” That’s why you place your highest margin item near the t
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