Marketing Master on Instagram: "This Tsuruya ad was executed by agency ADK Asatsu-DK using a cinematic, high-drama style. The campaign's strategy was to employ a powerful, absurd metaphor: a line of men personifying the roof tiles to demonstrate product durability against extreme stressors like bird poop and fire. The impact was immediate and global, achieving significant attention and winning a Cannes Silver Lion (2017), which elevated Tsuruya's brand recognition far beyond typical household go