John King on Instagram: "The difference👀 We created the Y-String® with the goal to make the most comfortable string underwear – and now it is our top-seller. Before launching we spent over 6 months of designing, samples and fittings to get it perfect. We made the gusset wider to help prevent slips or front wedgies, and our Y-shaped back keeps the string from rubbing or digging in. The string only starts near your tailbone to keep that minimal look without the pain. It’s also made with a soft co